Gimme 3 Steps Mister

Don’t worry; I’m not going to start talking about some Lynyrd Skynyrd song (although that is a pretty freakishly awesome song). I’m talking about a systematic approach to marketing your business to your prospects. It’s been called many things by many other firms I’m sure, but I’m simply calling it the 3 step letter campaign. And here’s how it works.
 
Have you ever received a letter from a bill collector? (I know, it’s embarrassing to talk about) But honestly,…

You Only Have 6 Things to Do Today…So Get To Work!

Everybody has “to do” lists.  In fact, sometimes we have so many things to do that we can easily get over loaded and burned out.  And when that happens, our profits soon plummet and our business struggles.  All those “to dos” can drive you crazy if you let them.
Something that keeps me sane (one of the things anyway), is something called CHUNKING.  I take my BIG tasks…and I break them into smaller tasks. That way I don’t feel so…

Personal Branding in the 21st Century–This Isn’t Your Father’s Branding Strategy

There must be some reason why Millennials are wicked awesome at personal branding and why baby boomers fail miserably at it. 
It’s not that baby boomers are bad marketers and it’s not even the fact that baby boomers are bad at branding.  It’s just that baby boomers never really had to personally brand themselves in their careers.  When it comes to landing your dream job, baby boomers had it made.  However, it seems Millennials have to work two or even…