He Who Implements—Wins!

Have you ever found yourself in a position where you’re working on a big project or product launch, and you keep buying books, CD’s, DVD’s and online courses about the topic—but never really getting closer to your end goal?  If so, don’t beat yourself up over it.  It just means you are like most every other entrepreneur in the world who gets caught up in the “I need to learn more stuff so I can be smarter than every other…

Is Your Marketing Incestuous?

Incestuous marketing… can be likened to a clod in a factory doing the same thing every day and getting the same results, but wishing the results were somehow different and better. I mean, can you imagine how dull your life would be if you did the same thing that everyone else did day in and day out? Everybody in your industry wears khaki pants and a blue button down shirt, so you wear khakis and a blue button down shirt.…

Relationship Marketing—Without Meeting Anyone Face-to-Face?

3 Ways to Engage in Relationship Marketing—Without Meeting Anyone Face-to-Face Relationship marketing in the 21st century is a little bit (okay a lot) different than in decades past. But if you’re kind of reclusive (as I am), then relationship marketing may not be your cup of tea. Or is it?   Relationship marketing used to entail visiting your customers or prospects regularly…face-to-face. One might spend a day or two a week or a month traveling and visiting all their contacts…