Relationship Marketing—Without Meeting Anyone Face-to-Face?

3 Ways to Engage in Relationship Marketing—Without Meeting Anyone Face-to-Face Relationship marketing in the 21st century is a little bit (okay a lot) different than in decades past. But if you’re kind of reclusive (as I am), then relationship marketing may not be your cup of tea. Or is it?   Relationship marketing used to entail visiting your customers or prospects regularly…face-to-face. One might spend a day or two a week or a month traveling and visiting all their contacts…

Brand Building is a By-product of Good Marketing

“You need to build your brand and get your name out there.” That’s probably some of the most common bits of advice entrepreneurs hear when they start their businesses. However, that advice can prove to be fatal for the business—and here is why. When you engage in strictly brand building advertising, you deplete your bank account and you have no way of knowing if the brand building ads work. It’s almost like slinging mud up against the wall and hoping…

Gimme 3 Steps Mister

Don’t worry; I’m not going to start talking about some Lynyrd Skynyrd song (although that is a pretty freakishly awesome song). I’m talking about a systematic approach to marketing your business to your prospects. It’s been called many things by many other firms I’m sure, but I’m simply calling it the 3 step letter campaign. And here’s how it works.   Have you ever received a letter from a bill collector? (I know, it’s embarrassing to talk about) But honestly,…