Sometimes when I review my business financials, there are numbers that just seem to grab me by the throat and force me to pay attention. Almost like reading your credit card statement and realizing you were charged twice for something. Your face gets read, your stomach tightens up, your heart beats faster and you immediately get peeved. For me, this was one of those times.
The other day I was going through my credit report to ensure there were no discrepancies, and a number popped out at me. The number was $54,329.00. What is the significance of that number? Well, it was the cost of my education. Not my real world experience education and not the total dollar amount I’ve spent on books and courses over the past several years; but my total investment to earn my Bachelor’s degree in marketing and my MBA. To say the least, I was floored.
Over $54,000 to earn a degree that is about as worthless as the paper it’s written on? Ouch! But then I started thinking. What if I would have invested $54,000 in books and courses and coaching programs? What if I spent as much time working on my business during those years as I did working on the projects to earn those degrees? And, what if I studied my profession as diligently as I studied classes that are of no value to me now? I’m pretty sure I would be a lot wealthier than I am now. (That’s not to say I’m not wealthy now, because I am. But I’m four years behind schedule now, you see?)
You Can’t Fix The Past
But there’s no reason to cry over spilled milk. And I cannot go back in time and do those four years over. What I CAN do, is learn from the lesson. And the lesson is this. Work as hard (or harder) on your business as you did to earn whatever college degree you possess. I can assure you the hours spent studying every facet of your field of expertise, along with other topics such as: marketing, selling, copywriting and persuasion, will yield more profits in your lifetime than you would have otherwise earned by using your college education in corporate America.
Remember the times you stayed up all night to finish a term paper? Well, when was the last time you stayed up all night to write a report for your business, or blog post, or sales letter…or anything for that matter? And how about all the books and case studies you read? Or the hours spent in the classroom? How many hours a week do you study your business? How many hours a week do you study sales and marketing? How many hours do you study and practice personal development? Guess tells me (if you’re anything like me) you’re not studying enough.
But enough of the “shoulda, woulda, coulda” stuff okay? We can’t fix the past, but we certainly have the power to alter our future. And, if you want to better your future, you must first better yourself. You do this by attending seminars, buying books and listening to audios. By so doing, you’ll be a more valuable person in your field of expertise, thus demanding higher fees.
Make Yourself More Valuable In The Markeplace
I command fees in excess of $1,100.00 to obtain my services. (I know there are college professors that don’t earn that in a week) I can do that because I have made myself more valuable to the marketplace. For example, when you employ my services, you’ll invest between $997.00-$4,000.00 and up. And what do you get for those services? An increase of 30%-60% in your profits.
If you make $50,000 a year, after you employ my services (and do as I have specified), you’ll earn an additional $15,000-$30,000. So you’ll earn $65K-$80K. Not too bad. How many times would you invest $4,000.00 in the stock market if you knew you’d make $15,000.00? Probably a lot right? Well, the same theory applies in personal development. The more you invest, the more you increase your value to the marketplace.
Or, you could use your college education to work a 60 hour a week job (but only get paid for 40 since you’re on salary) and make a steady $50,000 a year working for a boss you hate, doing something you don’t like because it’s boring as hell. If that’s what you want, more power to you. It’s your path. I wish you the best.
Here’s Your Next Step
But if you want more, and I believe you do, then do more. Remember, if you want to have more, you must first become more. Invest in yourself, so others will invest in you. And since you’re willing to invest in yourself, I’m willing to sit and talk with you and walk you through a 45-60 minute opportunity analysis…FREE. The first hour with me is free. And I can promise you, I won’t waste your time. I’m 100% confident you’ll learn a few new ways to market your business, plus I’ll help uncover the hidden marketing assets in your business.
During the call, I’ll reveal to you how you can increase your profits by 30%-60% or more in 60-90 days or less, guaranteed. If you are ready to increase your profits by thousands (or tens of thousands) of dollars a year, then click the button below and fill out the application for your free opportunity analysis.
Until next time.
P.S. I can only take on 10 new clients a month. Will you be one of the ten? Click this link and fill out the application for your free opportunity analysis now.