It’s sad, but many Christian business owners have the same negative neuro-association with the word “marketing” as many churches do. They think it’s a dirty word. They think that one who engages in marketing is slimy. And they generally believe that marketing somehow cheapens their faith. I couldn’t disagree more.
Church Leaders Just Don’t Seem To Get It
During my tenure as a church growth consultant for church leaders, I quickly realized that most (not all), but most church leaders didn’t like to use the word “marketing”. Outreach is okay, but marketing? Nope. But let’s look at the two words in modern text shall we? According to Merriam-Webster dictionary, marketing is: “the activities that are involved in making people aware of a company’s products…” And outreach is defined as: “the activity or process of bringing information or services to people.”
You can read the definitions for yourself and see how they differ or how they are similar. But think about it in a church setting. How many “marketing” programs are there in your church? Probably zero. Now, how many “outreach” programs are in your church? A lot yes? I’ve even heard preachers criticize marketing and marketers during sermons. It’s no reason Christian business owners don’t have a high regard for marketing. It’s because the 21st century church doesn’t seem to have a high regard for marketing.
What Does The Bible Say?
But what about what Paul teaches us in 1st Corinthians 9:22-23 where he says: “I have become all things to all people so that by all possible means I might save some. I do all this for the sake of the gospel, that I may share in its blessings.” Something tells me if the postal service or Facebook was around in the times of the first century church, Paul would have been engaged in some crazy awesome marketing campaigns to reach the lost.
And speaking of crazy awesome marketing campaigns; look at what Jesus did. He assembled 12 uneducated men together to spread His message to all people. By the time of the Great Commission, there were 11 disciples left (remember Judas committed suicide). And Jesus told them, “therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you.” And some 2,000 plus years later, we’re still doing it.
But take notice, that Jesus didn’t say “outreach” and he didn’t say “marketing”. He simply said “go make disciples”. As Christian business owners, let’s follow our Savior’s example in our business as well. Except, in our business we are making fans and customers, not disciples. And in your business, marketing IS the business. Because without marketing and sales, your business would not exist.
Don’t Overthink This
Keep in mind that marketing is simply “the activities that are involved in making people aware of a company’s products.” That’s all. Marketing is a good thing. Marketing is necessary for the survival of your business. And marketing should be the lifeblood of your business. Because if you drain all the marketing efforts out of your business, your business will surely die. And neither one of us want that to happen.
It’s understandable if marketing seems a little foreign to you. Don’t sweat it. Not everyone has advanced degrees in marketing. And you and I both know that you won’t learn marketing from your local church. So where is one to go? Books and business coaches are a great start. Heck, even though I have an MBA, I still read over 50 books a year about marketing and sales. And I invest in coaching to help me market my services more effectively.
Here’s another thing to think about. We know that Jesus is still the Great Physician. But what do you do when you have a broken bone, or you have a heart attack? Do you simply read a book about how to fix your bone or heart? No! You go to a doctor, a trained specialist. Don’t be afraid to do the same in your business.
What To If Your Business Is Sick or Dying
If your business is broken, then it’s time to see a specialist. And if your business is making you sick because it somehow has outgrown you and you don’t know how to contain it and run it effectively, then it’s time to see a specialist. And if your business is stagnant, then it’s time to see a specialist.
At Shane Boyd Coaching, what I do is help Christian business owners unleash their greatness so they can use their greatness (God given talents) to bless others. One of the ways I do this is by helping business owners increase their profits by 30%-60% or more in 90 days or less without increasing advertising costs, guaranteed. If this sounds like something you would be interested in, just let me know by clicking this link.
P.S. If you’re a Christian business owner who is having a trouble keeping your business in the black, I can help. One of the ways I can help is by helping you increase your profits by 30%-60% or more in 90 days or less without increasing your advertising costs, guaranteed. Click this link to learn how.