Gimme 3 Steps Mister

Don’t worry; I’m not going to start talking about some Lynyrd Skynyrd song (although that is a pretty freakishly awesome song). I’m talking about a systematic approach to marketing your business to your prospects. It’s been called many things by many other firms I’m sure, but I’m simply calling it the 3 step letter campaign. And here’s how it works.   Have you ever received a letter from a bill collector? (I know, it’s embarrassing to talk about) But honestly,…