Marketing Is Not A Dirty Word

It’s sad, but many Christian business owners have the same negative neuro-association with the word “marketing” as many churches do. They think it’s a dirty word. They think that one who engages in marketing is slimy. And they generally believe that marketing somehow cheapens their faith. I couldn’t disagree more. Church Leaders Just Don’t Seem To Get It During my tenure as a church growth consultant for church leaders, I quickly realized that most (not all), but most church leaders…

The #1 Reason Christian Businesses Struggle or Fail

When it comes to business success, many Christian business owners seem to have something holding them back. There seems to be some dark force that always persists and gets in the way of a Christian business owner’s success and ultimately plots failure. It sounds counterintuitive. After all, wasn’t your business spirit driven? Aren’t working to help grow God’s kingdom? And don’t you read the Bible every day? So how could you, as a Christian business owner, fail? Well, my friend,…

You Have A Million-Dollar Gift. Now What?

Have you ever given somebody the perfect gift for Christmas only to witness them never use the darn thing? Or how about the time you gave your best friend the perfect gift for his birthday, only to see it thrown in the corner of his garage the next time you came to visit. How did that make you feel? If I had to guess, you were probably a little cheesed off, or maybe even hurt. Well, imagine how your creator…

What’s The Market Value Of Your College Education?

Sometimes when I review my business financials, there are numbers that just seem to grab me by the throat and force me to pay attention. Almost like reading your credit card statement and realizing you were charged twice for something. Your face gets read, your stomach tightens up, your heart beats faster and you immediately get peeved. For me, this was one of those times. The other day I was going through my credit report to ensure there were no…

These 5 Questions Could Make You A Fortune

People ask questions all the time, to all kinds of people. But are you asking these 5 important questions to the right people? If you would like to increase your profits, without increasing your advertising costs, then talk to your customers and ask them what they think. It’s one of the secrets of developing a winning Unique Selling Proposition (USP). If the only time you communicate with your customers is when you’re trying to sell them something, then you are…

The Fatal Flaw With MOST Local Businesses

There is nothing quite like trying to support a local business, only to get peeved off and kick yourself in the arse because you could have gone elsewhere and received a better product, for less cost and received better service.  I mean, honestly.  You try to support the local economy only to realize you threw money in the trash can.   Well, that happened to me recently.   But before I share this story with you, I want you to…

Social Media Charlatans

In the 21st century, business owners are looking for the next big thing to help their businesses grow. After all, we like next big things. That’s why every year Apple has the next big thing. And Samsung has the next big thing. And let’s not forget about Sony PlayStation 4 and Xbox One. Oh my goodness, who couldn’t live without those two gems. Marketers have been touting the “next big thing” for decades and consumers keep eating it up. So…

Whose Life Are You Living Anyway?

It may sound like a crazy question, but it’s worth asking. Whose life are you living anyway? In this article, I will not delve into the conversation of “my dad wanted me to do this” or “my spouse insisted I take this job.” But what I will talk a little about is your business, your life and how you run both of them. When it comes to your business, you will be more profitable if you play to your strengths…

Are You Easy?

I don’t mean easy like some young flapper on a Saturday night kind of easy. (This isn’t that kind of blog, geesh) I mean are you easy in the business sense. As in, are you easy to do business with? Let me give you two examples of what I’m talking about. One business is incredibly easy to do business with. And the other…well…not so much.   I read a lot of books. I average at least a book a week.…

Dirty Laundry

You may be thinking right now, “What does dirty laundry have to do with business, let alone increasing my profits?” Well, it has a lot to do with your business, success and your profits. But instead of giving you the literal meaning of dirty laundry, I’m going to share it in a story.   I haven’t always been a business coach. For 11 years, I owned a home inspection company. I was the guy you’d call when you were buying…